Brokerage CDP · Layer 2 · email identity & hygiene
A bad email (@website.con) or a silently-typo'd one is dead weight in a CRM. It can be repaired in layers that get more confident and more Cloze-native as they go, while the cost stays near zero. The last layer is the one an importer structurally can't build, because it runs on the mailbox. Layers 1 and 2 are built and running in the resolver, behind a regression gate; the results below are from their first live runs.
Every layer proposes a fix; a human confirms. Nothing is silently rewritten, because a wrong email correction sends the next touch to the wrong person.
Check each address's domain against the list of real TLDs plus a short dictionary of major-provider typos. Broken domains with an obvious intended target get a proposed correction on the spot. And when a proposed fix would make two records' emails identical, the pair surfaces for human review; an unconfirmed fix can never drive an auto-merge.
First live run
Validates against the full IANA registry (1,437 real TLDs, snapshotted so the check stays offline). On a 59-row realistic import: zero false flags. On the adversarial set: caught dana.wu@gmial.com, proposed gmail.com, and surfaced its hidden duplicate for review. The .co guard is structural: the typo dictionary is only consulted after the real-TLD check fails, so a real TLD can never be “corrected.”Ask DNS whether each domain actually accepts mail (an MX lookup). This catches dead and malformed domains the Layer-1 list would miss. A raw MX query is free and self-hosted; cache by domain so thousands of contacts collapse to a few hundred lookups.
First live run
The “free” claim is literal: the whole DNS protocol is about 80 lines of standard library, one UDP packet per domain. It caught a dead domain Layer 1 passes cleanly (a real TLD, no typo; only DNS can know it takes no mail), and it verified Layer 1's proposed gmail.com target accepts mail: the layers corroborate instead of overlapping. Precision rule: a DNS timeout or server error is never flagged; infrastructure noise must not read as a data-quality accusation.Match a silent stored address (one that never gets mail) against a live orphaned address seen in real correspondence. The mail traffic is the tie-breaker string similarity never has: one address demonstrably works and this person demonstrably uses it. Propose the live one.
Signals only a mailbox-native CRM has